Louis Philippson x yfood

Louis Philippson, pianist and social media creator, blends classical music with creative content on TikTok and Instagram. For the 2024 Night of the Proms tour, I secured a partnership between Louis and yfood, a brand offering convenient and nutritious meals – the perfect match for a musician constantly on the go.Night of the Proms is one of Europe’s largest music tours, combining classical and pop music. Louis performed alongside artists like Max Giesinger, Shaggy, and Dave Stewart, reaching over 180,000 people across 16 shows. Throughout the tour, Louis documented his journey on Instagram and TikTok, showing how yfood helped him stay energized and healthy.I managed the collaboration end-to-end, from initiating the partnership to coordinating communication and ensuring the brand was authentically integrated into Louis' content. My goal was to preserve his creative freedom while seamlessly weaving the collaboration into his tour storytelling.

Results

The collaboration felt organic and aligned with Louis' lifestyle, reinforcing his authenticity and strengthening yfood’s positioning as a functional, daily product. The long-term nature of the partnership supported Louis' credibility as a brand ambassador. His engaging tour updates led to high interaction rates and encouraged his community to explore yfood themselves, creating a genuine and lasting brand connection.