Donna Dafi x Escada

In March 2025, Donna Dafi brought Escada’s Bali Paradise fragrance to life — not just as the face of the campaign, but as the artist behind its soundtrack. She co-wrote and recorded the official song, creating an emotional connection between the fragrance and her music. This collaboration, featured in leading stores like Douglas, Müller, and Sephora, stood out for its creative storytelling and artistic depth. The song Bali Paradise is now available for streaming on major platforms such as Spotify, Apple Music and Amazon Music.

Results

By blending music with fragrance, this campaign created an emotional brand experience that fostered a deeper connection with the audience and paved the way for future collaborations. The partnership also had a cross-industry impact: it strengthened Donna Dafi's position as a music artist while demonstrating how authentic artist collaborations can add significant value to brand campaigns, especially when talent from outside the traditional influencer space is involved. Additionally, the campaign expanded its reach internationally. Donna’s global fanbase, typically challenging to activate in region-specific campaigns, became a distinct advantage — further amplified by strategic in-store placements.